Keywords and Domain Name

Question:

Why should I include my primary keywords in the domain name of my blog?

Answer:

Domain names are part of the search criteria that search engine spiders take into account when ranking a page on the SERPs (Search Engine Results Pages). Search spiders can present more targeted search results to searchers in this way.

Do any search in the search engine and you’ll see that most of the top results in the SERPs all contain the search keyword that you searched with in the domain name.

Let’s look at the TrafficSynergy blog domain name – trafficsynergy.co.za. The domain name contains the word traffic, which is part of the core of what TrafficSynergy does – monetizing web traffic. Including primary keywords in the domain name of your blog, is not only going to improve the SEO of your blog, but also help solidify your brand with online visitors.

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