Choosing a domain name

Question:

When selecting a domain name, what should I do?

Answer:

The domain name of your website is the name of your website and will be the address that webusers type into their web browser when they want to visit your site. The TrafficSynergy domain name is “TrafficSynergy.com”, everything after the “www.” part of a website address is the domain name.

You have to register your domain name with a registrar to own the rights to use the domain name. This could be seen as a business registering their company’s name with the registrar of companies.

This done to make sure that the domain name isn’t already in use, that the rights to use the domain name is available and to ensure that no other webmasters can use that domain name.

Registering a domain name doesn’t mean that you now own a website, this just means that you have the rights to use the name for your website. If you registered a business name in the real world, having a registered business name does not mean that you are ready to start doing business, you still need to rent a property to start running your business. Web hosting could be seen as the cyberspace equivalent of renting space to run your business.

Registering a domain name is very easy, as most web hosting companies offer this service to their customers for a nominal fee and could sometimes include an annual fee. Giving the term “register a domain name” a search in a search engine, will give you access to a wide range of domain registration service providers.

Besides registering your domain name, there are other factors to consider when choosing a domain name like:

• SEO
• does it promote your brand
• is it unique
• is it easy to remember

Use the search engine on the TrafficSynergy blog to find out more about choosing domain names.