Question:
What factors should I take into account when choosing a domain name?
Answer:
The SER domain name check is a quick and easy method to use to make sure that your domain name has all the right essentials to be successful online.
The SER domain name check factors includes:
- Short
- Easy to remember
- Reflect your brand
Long, laborious domain names are not going to be remembered when users open their browsers to surf the Internet. A website with the domain name, www.whatarethechancesofrememberingmydomain?.com, will be given up upon before even reaching the third syllable in the browser.
If one looks at the web domains that attract large volumes of traffic on a daily basis, they all have short easy to remember domain names like google.com, yahoo.com, msn.com. Web users don’t even have to think about typing in these domains when they surf the net. The popular domain names also often have a quirk/unique factor, that makes people remember them a lot easier when online.
Incorporating your brand in your domain name is also effective when trying to give web users an idea of what your core business is about and also provides SEO value. Search engines take domain names into account when deciding to rank a webpage according to its relevancy to the searcher’s search request.
If you were in the online traffic generation industry, incorporating an online traffic theme in your domain name will be very effective. A domain name like www.onlinetraffic.com, would then provide a clue as to the core business services you are offering and would also rank up high on search engine requests for online traffic.
I must say that I totally agree. I have personal experience where some of my clients had short, memorable brand-linked domain names and where very successful in getting free traffic from search engines like Google.
Where as some clients insist on monstrous domain names that don’t even make sense and wonder where all the visitors are.
Good points , only problem is that many of the good domain names have already been registered. So coming up with something short and memorable can be quite difficult.
It is a lot easier with the .coza extension though.
I agree with the previous two comments, however if you are focused on a very specific niche you will get more SEO value, from using a niche name related domain.
This is empowering, though it is a bit challenging. You have to choose a domain name that is easy to remember and at the same time, that will enhance your ranking by the search engine. In short, you have to find the best combination of the two.